Kalyani, M.C., Su, K. , Putri, J.G.E. and Nizwan, A.G. 2025. How Product Knowledge Shapes the Impact of Artificial Intelligence on Spotify Brand Relationship and Loyalty. Journal of Business, Management, and Social Studies. 4, 4 (Apr. 2025), 218–231. DOI:https://doi.org/10.53748/jbms.v4i4.109.