Anggeliana, D., Alif, M.G. and Pangaribuan, C.H. 2021. The Effectiveness of Gojek’s Product Placement in Keluarga Cemara Movie towards Purchase Intention. Journal of Business, Management, and Social Studies. 1, 1 (May 2021), 58–68. DOI:https://doi.org/10.53748/jbms.v1i1.11.