Susanto, P.D. 2022. Online Impulse Buying in the Youth Context: Hedonic Motives, Emotional Responses, and Involvement in Fashion as Antecedents. Journal of Business, Management, and Social Studies. 2, 1 (Nov. 2022), 35–44. DOI:https://doi.org/10.53748/jbms.v2i1.34.