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Julius Sutrisno, Eunike Venesia, Pieter Sena and Dedy Saputra Hasugian 2024. A Quantitative Analysis of Brand Ambassador Effectiveness: The Lemonilo and NCT Dream Case. Journal of Business, Management, and Social Studies. 4, 1 (Feb. 2024), 20–31. DOI:https://doi.org/10.53748/jbms.v4i1.86.