PAULINO, E.; ATERRADO, A. L.; RINGTON, D. Optimizing Marketing Analytics in Philippine Retail: A Mediated Model of Lead Generation and Customer Relationship Management. Journal of Business, Management, and Social Studies, [S. l.], v. 5, n. 4, p. 168–192, 2026. DOI: 10.53748/jbms.v5i4.144. Disponível em: https://jbms.site/index.php/JBMS/article/view/144. Acesso em: 17 jan. 2026.