ASTARI, R. T.; SOEPRIYATNA. The Impact of Streamer Characteristics and Content Quality on Consumer Purchase Intention: Evidence from Indonesia’s TikTok Shop. Journal of Business, Management, and Social Studies, [S. l.], v. 6, n. 2, p. 57–76, 2026. DOI: 10.53748/jbms.v6i2.186. Disponível em: https://jbms.site/index.php/JBMS/article/view/186. Acesso em: 8 aug. 2026.