PUTRI, S. D. A. The Direct and Indirect Influence of Price Fairness, Food Quality, and Word-of-Mouth on Purchase Intention: The Role of Brand Image (A Case of Mixue) . Journal of Business, Management, and Social Studies, [S. l.], v. 3, n. 2, p. 117–130, 2024. DOI: 10.53748/jbms.v3i2.77. Disponível em: https://jbms.site/index.php/JBMS/article/view/77. Acesso em: 6 jul. 2024.