JULIUS SUTRISNO; EUNIKE VENESIA; PIETER SENA; DEDY SAPUTRA HASUGIAN. A Quantitative Analysis of Brand Ambassador Effectiveness: The Lemonilo and NCT Dream Case. Journal of Business, Management, and Social Studies, [S. l.], v. 4, n. 1, p. 20–31, 2024. DOI: 10.53748/jbms.v4i1.86. Disponível em: https://jbms.site/index.php/JBMS/article/view/86. Acesso em: 22 sep. 2024.