MUHAMMAD RA’IF HARYO; EDON SALMAN ALFARISY. Product Placement in Anime: The Impact of Anime Character Associations on Audience Perceptions and Purchasing Intentions. Journal of Business, Management, and Social Studies, [S. l.], v. 4, n. 1, p. 54–64, 2024. DOI: 10.53748/jbms.v4i1.89. Disponível em: https://jbms.site/index.php/JBMS/article/view/89. Acesso em: 22 sep. 2024.