Putri, S. D. A. “The Direct and Indirect Influence of Price Fairness, Food Quality, and Word-of-Mouth on Purchase Intention: The Role of Brand Image (A Case of Mixue)”. Journal of Business, Management, and Social Studies, vol. 3, no. 2, Jan. 2024, pp. 117-30, doi:10.53748/jbms.v3i2.77.