Jeaniefer, J. ., J. . Sutrisno, S. D. . Wijaya, and D. . Novytasari. “The Interplay of Content Marketing and Brand Awareness in Driving TikTok Shop Purchases”. Journal of Business, Management, and Social Studies, vol. 4, no. 1, Aug. 2024, pp. 43-53, doi:10.53748/jbms.v4i1.88.