Paulino E, Aterrado AL, Rington D. Optimizing Marketing Analytics in Philippine Retail: A Mediated Model of Lead Generation and Customer Relationship Management. JBMS [Internet]. 2026 Jan. 15 [cited 2026 Jan. 17];5(4):168-92. Available from: https://jbms.site/index.php/JBMS/article/view/144