Putri SDA. The Direct and Indirect Influence of Price Fairness, Food Quality, and Word-of-Mouth on Purchase Intention: The Role of Brand Image (A Case of Mixue) . JBMS [Internet]. 2024 Jan. 18 [cited 2024 Jul. 6];3(2):117-30. Available from: https://jbms.site/index.php/JBMS/article/view/77