1.
Julius Sutrisno, Eunike Venesia, Pieter Sena, Dedy Saputra Hasugian. A Quantitative Analysis of Brand Ambassador Effectiveness: The Lemonilo and NCT Dream Case. JBMS [Internet]. 2024 Feb. 27 [cited 2024 Nov. 24];4(1):20-31. Available from: https://jbms.site/index.php/JBMS/article/view/86