Journal of Business, Management, and Social Studies

Business Model Canvas and SWOT Analysis as a Development Strategy Frozen Food Culinary Industry

2023-08-12T16:42:05+08:00

The purpose of this study is to analyze the business condition of the home industry Frozen Food Pempek Palembang Kukuinutri using Business Model Canvas. Next, to create a new Business Model Canvas Frozen Food Pempek Palembang Kukuinutri, the scope of this research is focused on analyzing Business Model Canvas along with internal (importance and performance) and external (industry competition) factors of home industry Frozen Food Pempek Palembang Kukuinutri, as well as the formation of new business models using BMC based on future industries. The research method used is descriptive with a qualitative approach. Data collection was carried out using interview techniques with the owner of Frozen Food Pempek Palembang Kukuinutri. This type of research is a case study. The analysis technique used is SWOT analysis to see the weaknesses and threats faced by optimizing the advantages and opportunities owned and business mapping using the Business Model Canvas (BMC). This research produces solutions that can be used by business owners to be able to expand market reach on the Value Proposition element by attending business development training so that the products produced are more varied, Channel elements to add channels by participating in Bazar Events, Key Resources elements by creating production houses and more competent workforce, Key Partner elements to make halal logo certification and BPOM. The results of this research will later be used to create strategies to increase revenue streams, especially for planning offline store openings.

Impact of Sustainability Awareness in Fashion on Purchase Intention: Mediating Variable of Sustainability Commitment

2023-12-03T13:59:55+08:00

This study addresses the urgency of climate change by examining the impact of sustainability awareness on the fashion industry. Amid a rising green market, driven by environmental concerns and consumer awareness, the fashion industry grapples with its environmental footprint, particularly in fast fashion. Millennials and Gen Z show a strong preference for ecologically sustainable products. The research aimed to bridge inconsistencies in existing studies regarding the relationship between sustainability awareness and the intention to purchase sustainable fashion items. Utilizing the Theory of Planned Behavior, the study surveyed 107 respondents using Google Forms and a 5-point Likert scale. Then using the results, validity and reliability, collinearity, model summary, and hypothesis are tested. Findings reveal a positive connection between sustainability awareness, commitment, and purchase intention, with commitment mediating the awareness-intention relationship. Theoretical implications align with previous research, while managerial implications emphasize the importance of sustainability education, commitment-building, and innovative sustainable product development to meet evolving consumer preferences.

Coping Mechanisms of Stress: The Impact on Online Purchase Impulsivity

2023-12-03T13:54:53+08:00

The coping mechanisms of stress and their impact on online purchase impulsivity are essential in understanding consumer behavior in the digital age. This research investigates the relationship between stress, the form of coping strategies, and impulsive online purchasing, addressing the gap in the existing literature. Next, to determine which is the most effective between self-control failure and self-reward as coping mechanisms of stress that can trigger online impulsive buying. Using a survey-based approach conducted online with a 5-Likert scale, assessed by 25 survey items. A sample-to-item sampling method to collect a diverse sample of consumers in Indonesia uses a 5 to 1 ratio. The findings reveal that people in their productive age tend to experience this circumstance, resulting in a positive correlation between stress, self-reward, self-control failure, and online impulsive purchasing. However, it found that stress does not directly affect impulsive buying while coping mechanisms significantly impact this relationship. The conclusion emphasizes the relationship of the variables that may be used to develop a suitable marketing strategy and enhance employees’ performances.

The Effects of Advertisements on Influencing Decisions to Invest in Riskier Financial Assets

2023-12-03T14:08:12+08:00

This research’s main purpose is to discover whether psychological and social factors have a significant effect on a person’s attitudes toward advertisement, ultimately affecting their investment decisions. This research utilized GOTO Stockbit’s advertisement and was distributed to the public Indonesian population who has an interest in investment. The research collected a total of 115 samples which were then filtered to only include those who had experience investing to test the possibility of investing in a riskier financial asset. The research results show that psychological factors had no significant effects on attitudes toward advertisements. However, social factor has a significant enough effect on attitudes toward advertisement, as do attitudes toward advertisement toward investment decision. The study results that social factors lead to a positive attitude toward advertisements from securities that motivate individuals to make an investment decision. However, this study’s results show that psychological factors do not lead to any investment decisions by individuals as it has little to no effect on their attitude toward advertisements. This research aims to measure the effectivity of security advertisements on the investment decisions of individuals by adding a new study goal by introducing new hypotheses involving psychological and social factors to add clarity to previous research covering investment decisions. This research hopes that security brokerage can make an effective and optimal advertisement suggested in the research.

Exploring Gender-Dependent Relationships between Mobile Phone Screen Addiction and Sleep Quality

2024-01-08T08:44:25+08:00

This research’s main purpose is to assess whether smartphone addiction have a significant effect on sleep quality moderated by gender. The respondents in this study were specifically young adults, and a quantitative methodology was employed. Questionnaires were distributed to participants, and the researchers used the responses to compile quantitative data. Like the preceding example, the survey conducted through purposeful sampling would be classified as quantitative due to its use of closed-ended questions with multiple choice responses on a 5-point Likert scale. The results of the study show that although gender is not a significant moderating influence, smartphone addiction does have an effect on sleep quality. The research presents novel managerial strategies, including the creation of technology-free zones for designated periods of time and the encouragement of a work environment that places a high value on work-life balance. These useful recommendations do more than just identify the issue; they also include doable solutions that may be applied in a variety of work environments.