Journal of Business, Management, and Social Studies

Findings on Effective Business Productivity Using the Business Model Canvas Method: An Analysis of the Batam City Flower Board Company

Siti Paramadita — 2025-02-22

The purpose of this study is to use the Business Model Canvas (BMC) method to analyse the productivity of flower board enterprises in Batam City. Adapting Digital Transformation Method as a tool in gaining sales effectiveness solutions, this study takes a qualitative method by first employing SWOT analysis to identify the issues that the floral board company is facing. A focus group discussion (FGD) with Batam flower board business owners served as the data source. Analysing data involves assessing the Flower Board Company’s SWOT (strengths, weaknesses, opportunities, and threats) and locating areas where digitisation could lead to progress. Despite their recent adoption of social media for marketing, many Batam flower board businesses continue to conduct their business in a traditional manner. The high turnover rate and the requirement for digitalisation in finance management and administration are the primary areas that require improvement. Customer loyalty, however, is its greatest asset. To suit the needs of a wide range of clients and increase operational efficiency and competitiveness, this research suggests adopting digital transformation and developing product variations. It is anticipated that the adoption of BMC and digital transformation will offer a strategic framework to boost future flower board business sustainability and productivity. The novelty of this study lies in its application of the Business Model Canvas (BMC) and digital transformation, specifically through a SWOT analysis lens, to analyze and improve the productivity of flower board enterprises in Batam City.

The Impact of Brand Awareness and Trust on Purchase Decisions: A Case Study of AQUA in Indonesia

Hanifa Ismi Freesia — 2025-03-07

Objective – To determine the influence of brand awareness and brand trust on the purchase decisions of AQUA brand bottled mineral water at The FoodHall, Grand Indonesia Mall, particularly in light of the controversy surrounding BPA content in AQUA’s packaging.
Methodology – This study utilizes a quantitative approach, employing a purposive sampling of 100 consumers at The FoodHall Grand Indonesia Mall, who completed online questionnaires, and analyzes the collected data using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 4.0 to determine the relationships between brand awareness, brand trust, and purchase decisions.
Findings – The study found that both brand awareness and brand trust have a statistically significant positive effect on purchasing decisions for AQUA bottled water at The FoodHall Grand Indonesia Mall, indicating that consumers are more likely to buy AQUA when they recognize and trust the brand. Brand trust has the most influence on purchasing decisions.
Novelty – The study examines brand awareness and brand trust in the specific context of the recent BPA controversy surrounding AQUA. This provides a timely and relevant analysis of how a brand’s reputation is affected by product safety concerns. Although brand awareness and trust have been evaluated in past research, the direct relationships examined in this study have not yet been previously investigated using a sample of AQUA consumers at The FoodHall Grand Indonesia Mall.

Impact of Service Quality and Price on Customer Satisfaction: A Case Study of Salon Waxinc in Jakarta

Ekayanti Nur Fathonah — 2025-03-16

To analyze the impact of service quality and price on customer satisfaction at Salon Waxinc PIK. This study employed a quantitative approach, utilizing purposive sampling of 125 Salon Waxinc PIK customers aged 17-60 who receive treatments at least monthly, and analyzed questionnaire data using Smart-PLS with a Likert scale to examine the relationship between variables. The study’s findings indicate that both service quality and pricing strategies significantly enhance customer satisfaction at Salon Waxinc PIK, suggesting that improvements in service delivery can lead to increased customer loyalty. Additionally, the positive perception of pricing reinforces the importance of aligning pricing strategies with customer expectations to foster repeat business and strengthen the salon’s competitive position in the market. While previous studies have explored the general relationship between service quality, price, and customer satisfaction in the beauty industry, this study distinguishes itself by uniquely examining these factors within the specific context of Salon Waxinc PIK, a niche waxing salon, and specifically within the post-pandemic environment. The research demonstrates that both enhanced service quality, particularly employee performance, and strategic pricing are crucial for driving customer satisfaction in this niche beauty industry.

Assessing the Impact of Service Quality, Price, and Perceived Value on Customer Satisfaction: A Case Study of Jabodebek LRT at Jatimulya Station

Joshua Galatia Saputra — 2025-03-24

The objective of this research is to investigate the influence of service quality, price, and perceived value on customer satisfaction among users of the Jabodebek LRT at Jatimulya Station. Given the increasing usage of the Jabodebek LRT and the reported dissatisfaction among customers regarding service quality, particularly at Jatimulya Station, the study aims to identify the key factors that contribute to customer satisfaction. The research employed a quantitative methodology with a comparative causality approach, focusing on the influence of service quality, price, and perceived value on customer satisfaction among users of the Jabodebek LRT at Jatimulya Station, utilizing a questionnaire distributed via Google Forms. Data analysis was conducted using the Partial Least Square (PLS) method with SmartPLS software to assess the relationships between the variables and ensure the validity and reliability of the measurement models. The findings of the research indicate that all three variables—service quality, price, and perceived value—significantly influence customer satisfaction among users of the Jabodebek LRT at Jatimulya Station. The novelty of the research lies in its focus on the specific context of the Jabodebek LRT at Jatimulya Station, addressing the unique challenges and customer feedback related to service quality, pricing, and perceived value. This study is among the first to systematically analyze these factors and their direct impact on customer satisfaction in this newly operational mass transit system, providing valuable insights for future improvements.

Social Media Marketing as a Catalyst for Brand Awareness and Purchase Decisions: Evidence from New Balance Shoe Consumers

Sati Septiyani — 2025-03-29

The purpose of this study is to determine the influence of Social Media Marketing and Brand Awareness on the decision to purchase New Balance brand shoes, and this study focuses on New Balance shoe consumers. A quantitative methodology is employed in this study, utilizing a cluster sampling technique to gather data from a minimum of 96 respondents through questionnaires distributed via Google Forms, with the analysis conducted using Smart PLS SEM software to explore the relationships between service quality, price, perceived value, and customer satisfaction. Social media marketing significantly influences both purchasing decisions and brand awareness for New Balance shoe products, confirming the hypotheses that higher engagement and effectiveness in social media marketing lead to increased consumer purchasing behavior and brand recognition. Additionally, brand awareness itself has a substantial impact on purchase decisions, suggesting that as consumers become more aware of and familiar with the brand, they are more likely to choose it when making purchasing decisions, thereby highlighting the interconnected roles of social media marketing and brand awareness in driving consumer behavior. The novelty of this research lies in its comprehensive examination of the interconnected relationships between social media marketing, brand awareness, and purchasing decisions specifically within the context of New Balance shoes. While previous studies have explored these variables in isolation, this research uniquely integrates them to demonstrate how effective social media marketing not only enhances brand awareness but also directly influences consumer purchasing behavior.