Sustainability Analysis of Batik MSMEs from the Marketing, Regeneration, and Environmental Dimensions: A Multiple Case Study of Three MSMEs in Laweyan Batik Village

Hidayatun Nisa, Tri Murwaningsih — Fri, 07 Aug 2026 00:00:00 +0800

This study aims to analyze Batik MSMEs in Laweyan Batik Village from the dimensions of marketing, regeneration, and environment through multiple case studies of three MSMEs representing micro, small, and medium enterprises. This study uses a qualitative approach with a multiple case study design involving three Batik MSMEs as case units, namely Batik Tjap Tiga Negeri (micro-scale), Batik Putra Laweyan (small-scale), and Batik Putra Mahkota (medium-scale). Data were collected through semi-structured interviews, observation, and documentation, with data validity tested through triangulation of source and techniques and analyzed using interactive analysis techniques both in each case and across cases. The three cases show very different termination profiles. Batik Tjap Tiga Negeri shows weak sustainability in the third dimension, with conventional marketing, no succession mechanism, and very minimal wastewater treatment. Batik Putra Laweyan shows a transitional sustainability profile, namely starting to utilize social media for marketing, informally involving the second generation, and joining a communal wastewater treatment plant (IPAL). Batik Mahkota Laweyan demonstrates strong sustainability, with an integrated marketing strategy, structured cross-generational cadre development, and a certified independent waste management system.

The Impact of Streamer Characteristics and Content Quality on Consumer Purchase Intention: Evidence from Indonesia’s TikTok Shop

Rahajeng Tyas Astari, Soepriyatna — Fri, 07 Aug 2026 00:00:00 +0800

This study investigates the influence of streamer characteristics and content quality on consumer purchase intention within Indonesia’s rapidly growing TikTok Shop live-streaming environment. Grounded in the Elaboration Likelihood Model (ELM), the research addresses existing contradictions in social commerce literature by assessing how dual information-processing routes shape consumer decisions. A quantitative, explanatory research design was deployed using an online survey. Data were collected from a sample of 63 Indonesian consumers who had watched or transacted on TikTok Live within the preceding six months. Structural relationships were analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS software. The structural model examined the central route (Argument Quality), the peripheral route (Streamers’ Credibility and Source Attractiveness), and the interactive environment (Interactivity) against the endogenous variable (Purchase Intention). The PLS-SEM analysis revealed that the model explained 44.9% of the variance in Purchase Intention. Three of the four hypothesized paths were statistically supported. Argument Quality emerged as the strongest positive driver, followed closely by Streamers’ Credibility and Interactivity. Conversely, Source Attractiveness did not exert a statistically significant influence on purchase intention. Applying the Elaboration Likelihood Model to Indonesia's TikTok Shop live-streaming context reveals that purchase intentions are driven primary by substantive product information (central route) alongside streamer credibility and real-time interactivity, whereas visual appearance cues like source attractiveness hold no statistically significant influence.

Journal of Business, Management, and Social Studies

Sustainability Analysis of Batik MSMEs from the Marketing, Regeneration, and Environmental Dimensions: A Multiple Case Study of Three MSMEs in Laweyan Batik Village

The Impact of Streamer Characteristics and Content Quality on Consumer Purchase Intention: Evidence from Indonesia’s TikTok Shop