The Antecedents of Culinary Business Performance in COVID-19 Pandemic (A Conceptual Paper)

Authors

  • Ahmad Ghaffar Aziz BINUS Business School Undergraduate Program, Management Department, Bina Nusantara University, Jakarta, Indonesia, 11480
  • Peicha Pangestu Wardana BINUS Business School Undergraduate Program, Management Department, Bina Nusantara University, Jakarta, Indonesia, 11480
  • Desman Hidayat BINUS Entrepreneurship Center, Management Department, Bina Nusantara University, Jakarta, Indonesia, 11480 https://orcid.org/0000-0001-5222-520X

DOI:

https://doi.org/10.53748/jbms.v1i3.18

Keywords:

Entrepreneurial Orientation, Market Orientation, Innovation Capability, Culinary Business

Abstract

Culinary business has been an important part of Indonesia’s Micro and Small Enterprises (MSEs). Currently, this industry has been affected by COVID-19 pandemic. This study aims to show how innovation capability mediates the relationship between entrepreneurial orientation and market orientation towards culinary business performance in Jakarta, Indonesia. This study creates a conceptual model based on the literature review of antecedents of culinary business performance. This paper shows the important concept of entrepreneurial orientation and market orientation towards business performance with innovation capability as the mediating variable. The novelty of this study is in the importance of innovation capability for helping culinary business in Jakarta to survive the COVID-19 pandemic.

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Published

2021-11-18

How to Cite

Aziz, A. G., Wardana, P. P., & Hidayat, D. (2021). The Antecedents of Culinary Business Performance in COVID-19 Pandemic (A Conceptual Paper). Journal of Business, Management, and Social Studies, 1(3). https://doi.org/10.53748/jbms.v1i3.18

Issue

Vol. 1 No. 3 (2021): Journal of Business, Management, and Social Studies

Section

Articles

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 (CC 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.