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Vol. 4 No. 4 (2024): Journal of Business, Management, and Social Studies

The focus and scope of Journal of Business, Management, and Social Studies (JBMS) is in the fields of economics, business, and management, including but not limited to finance and banking, regional economy, marketing management, human resource management, entrepreneurship.
The publication frequency of JBMS is every 3 months.
JBMS provides immediate open access to its content on the principle that making research freely available to the public supports a greater global knowledge exchange. Every manuscript submitted to JBMS will not have any Article Processing Charges or Article Submission Charges. This includes submitting, peer-reviewing, editing, publishing, maintaining, and archiving, and it allows immediate access to the full-text versions of the articles.
Articles
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Chatbots and Customer Satisfaction in E-Commerce: An Exploratory Study
DOI : https://doi.org/10.53748/jbms.v4i4.107
- PDF Download Views: 2 times | Download : 2 times
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How Micro-Influencers, Brand Ambassadors, and Brand Communities Drive E-Commerce Sales
DOI : https://doi.org/10.53748/jbms.v4i4.110
- PDF Download Views: 2 times | Download : 1 times
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Personality, Lifestyle, and Values as Predictors of Behavioral Intention towards Generative AI among Generation Z
DOI : https://doi.org/10.53748/jbms.v4i4.111
- PDF Download Views: 6 times | Download : 3 times
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The Impact of Social Media Marketing on Jenius
DOI : https://doi.org/10.53748/jbms.v4i4.112
- PDF Download Views: 2 times | Download : 2 times
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How Product Knowledge Shapes the Impact of Artificial Intelligence on Spotify Brand Relationship and Loyalty
DOI : https://doi.org/10.53748/jbms.v4i4.109
- PDF Download Views: 3 times | Download : 1 times