Consumer Engagement in the Context of Online Shopping Behavior: Information Seeking and Social Influence as Antecedents

Authors

  • Theodora Sihar Lydia Hartanto Sampoerna University, Jakarta, Indonesia

DOI:

https://doi.org/10.53748/jbms.v1i3.28

Keywords:

online shopping, information seeking, social influence, consumer engagement, brand loyalty

Abstract

The aim of this research is to determine the determinants of consumer engagement in online shopping that social media users and its effect towards brand loyalty. Structural equation modelling is applied to analyze the data that were collected by means of an online questionnaire (N = 205). Information-seeking and social influence significantly affect consumer engagement. Consumer engagement significantly influences brand loyalty. This study provides new insights about the importance of information seeking and social influence in influencing consumer engagement in the sense that not many studies are available in Indonesia.

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Published

2021-12-30

How to Cite

Hartanto, T. S. L. (2021). Consumer Engagement in the Context of Online Shopping Behavior: Information Seeking and Social Influence as Antecedents. Journal of Business, Management, and Social Studies, 1(3), 40–47. https://doi.org/10.53748/jbms.v1i3.28

Issue

Vol. 1 No. 3 (2021): Journal of Business, Management, and Social Studies

Section

Articles

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 (CC 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.