Do Owner Characteristic, Technology Usage, and Product Competence Affect Small Business Performance?

Authors

  • Ni Kadek Dwi Cahyati Sampoerna University

DOI:

https://doi.org/10.53748/jbms.v2i2.41

Keywords:

small business performance, owner characteristics, product competence

Abstract

The purpose of the research is to evaluate the factors of owner characteristics, technology usage, and product competence toward small business performance. The research model was tested using a survey of 64 small business shoppers in Jakarta. The research findings indicate that owner characteristics, technology usage, and product competence affect small business performance. The results point to the importance of owner characteristics, technology usage, and product competence factors in understanding small business performance.

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Published

2023-01-04

How to Cite

Cahyati, N. K. D. (2023). Do Owner Characteristic, Technology Usage, and Product Competence Affect Small Business Performance?. Journal of Business, Management, and Social Studies, 2(2), 96–105. https://doi.org/10.53748/jbms.v2i2.41

Issue

Vol. 2 No. 2 (2022): Journal of Business, Management, and Social Studies

Section

Articles

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 (CC 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.