The Roles of Internet Advertising, Price, and Promotion on Mobile Commerce Application Purchase Decision

Authors

  • Dotty Wimpertiwi Bina Nusantara University
  • Abdul Rosid Sunarto Bina Nusantara University
  • Bella Nurhaliza Bina Nusantara University
  • Made Esa Kameswara Suputra Bina Nusantara University

DOI:

https://doi.org/10.53748/jbms.v2i4.45

Keywords:

m-commerce, advertising, promotion, price, online shopping

Abstract

The purpose of this study was to determine the effect of internet advertising, promotions and prices on consumer purchasing decisions on mobile commerce applications. This study employed a quantitative method, sample selection using a non-probability sampling technique in the form of purposive sampling. The sample used is the general public in Jakarta, the primary data is obtained from questionnaires distributed online. Based on the results of data processing and statistical tests, the researchers succeeded in proving that there was indeed a significant effect of advertising, prices, and promotions on purchasing decisions made by consumers in m-ommerce applications.

 

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Published

2023-01-17

How to Cite

Wimpertiwi, D., Sunarto, A. R., Nurhaliza, B., & Suputra, M. E. K. (2023). The Roles of Internet Advertising, Price, and Promotion on Mobile Commerce Application Purchase Decision. Journal of Business, Management, and Social Studies, 2(4), 155–165. https://doi.org/10.53748/jbms.v2i4.45

Issue

Vol. 2 No. 4 (2022): Journal of Business, Management, and Social Studies

Section

Articles

License

Copyright (c) 2023 Journal of Business, Management, and Social Studies

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 (CC 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.