Vol. 4 No. 1 (2024): Journal of Business, Management, and Social Studies

Articles

• Key Opinion Leader (KOL) in Influencing Customer’s Buying Decision on Fashion Products through Instagram

  Dendi Andi Pratama,  Sampoerna University,  Indonesia

  01-19

  DOI : https://doi.org/10.53748/jbms.v4i1.84
  

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• A Quantitative Analysis of Brand Ambassador Effectiveness: The Lemonilo and NCT Dream Case

  Julius Sutrisno,  Universitas Bunda Mulia,  Indonesia

  Eunike Venesia ,  Universitas Bunda Mulia,  Indonesia

  Pieter Sena ,  Universitas Bunda Mulia,  Indonesia

  Dedy Saputra Hasugian ,  Universitas Bunda Mulia,  Indonesia

  20-31

  DOI : https://doi.org/10.53748/jbms.v4i1.86
  

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• Influencer Attributes and Purchase Intentions in Indonesian Luxury Market: A Case of Gadgetin and iPhone

  Katharina Kristina,  Sampoerna University,  Indonesia

  32-42

  DOI : https://doi.org/10.53748/jbms.v4i1.87
  

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• The Interplay of Content Marketing and Brand Awareness in Driving TikTok Shop Purchases

  Jeaniefer Jeaniefer,  Universitas Bunda Mulia,  Indonesia

  Julius Sutrisno ,  Universitas Bunda Mulia,  Indonesia

  Steffie Debbyana Wijaya ,  Universitas Bunda Mulia,  Indonesia

  Delvy Novytasari ,  Universitas Bunda Mulia,  Indonesia

  43-53

  DOI : https://doi.org/10.53748/jbms.v4i1.88
  

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• Product Placement in Anime: The Impact of Anime Character Associations on Audience Perceptions and Purchasing Intentions

  Muhammad Ra’if Haryo,  Sampoerna University,  Indonesia

  Edon Salman Alfarisy ,  Sampoerna University,  Indonesia

  54-64

  DOI : https://doi.org/10.53748/jbms.v4i1.89
  

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