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Vol. 4 No. 1 (2024): Journal of Business, Management, and Social Studies
The focus and scope of Journal of Business, Management, and Social Studies (JBMS) is in the fields of economics, business, and management, including but not limited to finance and banking, regional economy, marketing management, human resource management, entrepreneurship.
The publication frequency of JBMS is every 3 months.
JBMS provides immediate open access to its content on the principle that making research freely available to the public supports a greater global knowledge exchange. Every manuscript submitted to JBMS will not have any Article Processing Charges or Article Submission Charges. This includes submitting, peer-reviewing, editing, publishing, maintaining, and archiving, and it allows immediate access to the full-text versions of the articles.
Published:
2024-08-27
Articles
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Key Opinion Leader (KOL) in Influencing Customer’s Buying Decision on Fashion Products through Instagram
DOI :
https://doi.org/10.53748/jbms.v4i1.84
- PDF Views: 96 times | Download : 167 times
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A Quantitative Analysis of Brand Ambassador Effectiveness: The Lemonilo and NCT Dream Case
DOI :
https://doi.org/10.53748/jbms.v4i1.86
- PDF Views: 47 times | Download : 56 times
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Influencer Attributes and Purchase Intentions in Indonesian Luxury Market: A Case of Gadgetin and iPhone
DOI :
https://doi.org/10.53748/jbms.v4i1.87
- PDF Views: 39 times | Download : 45 times
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The Interplay of Content Marketing and Brand Awareness in Driving TikTok Shop Purchases
DOI :
https://doi.org/10.53748/jbms.v4i1.88
- PDF Views: 75 times | Download : 69 times
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Product Placement in Anime: The Impact of Anime Character Associations on Audience Perceptions and Purchasing Intentions
DOI :
https://doi.org/10.53748/jbms.v4i1.89
- PDF Views: 112 times | Download : 146 times
