Vol. 4 No. 1 (2024): Journal of Business, Management, and Social Studies

Articles

• Key Opinion Leader (KOL) in Influencing Customer’s Buying Decision on Fashion Products through Instagram

  Dendi Andi Pratama

  01-19

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  DOI : https://doi.org/10.53748/jbms.v4i1.84
  Abstract views: 13 times | PDF downloaded: 17 times | Published: 2024-02-27

• A Quantitative Analysis of Brand Ambassador Effectiveness: The Lemonilo and NCT Dream Case

  Julius Sutrisno, Eunike Venesia , Pieter Sena , Dedy Saputra Hasugian

  20-31

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  DOI : https://doi.org/10.53748/jbms.v4i1.86
  Abstract views: 10 times | PDF downloaded: 10 times | Published: 2024-02-27

• Influencer Attributes and Purchase Intentions in Indonesian Luxury Market: A Case of Gadgetin and iPhone

  Katharina Kristina

  32-42

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  DOI : https://doi.org/10.53748/jbms.v4i1.87
  Abstract views: 10 times | PDF downloaded: 8 times | Published: 2024-08-27

• The Interplay of Content Marketing and Brand Awareness in Driving TikTok Shop Purchases

  Jeaniefer Jeaniefer, Julius Sutrisno , Steffie Debbyana Wijaya , Delvy Novytasari

  43-53

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  DOI : https://doi.org/10.53748/jbms.v4i1.88
  Abstract views: 12 times | PDF downloaded: 9 times | Published: 2024-08-27

• Product Placement in Anime: The Impact of Anime Character Associations on Audience Perceptions and Purchasing Intentions

  Muhammad Ra’if Haryo, Edon Salman Alfarisy

  54-64

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  DOI : https://doi.org/10.53748/jbms.v4i1.89
  Abstract views: 13 times | PDF downloaded: 12 times | Published: 2024-08-27